Policy Regarding Minimum Advertised Pricing (MAP)

Policy Regarding Minimum Advertised Pricing (MAP)


Arecont Vision actively supports the advertising and promotion of its products by its dealers and distributors through materials provided by Arecont Vision at no or nominal cost. Arecont Vision has built a strong reputation and following among consumers. Arecont Vision has determined that it shall not support through advertising or promotional materials, cooperative advertising or otherwise, advertisements or promotional materials that have the effect of diminishing or detracting from the perceived value of Arecont Vision products.

Effective as of May 1, 2007, Arecont Vision has established a minimum advertised price (“MAP”) on Arecont Vision products identified on the Arecont Vision MAP Products Price List. The policy applies to dealers and distributors. The MAP policy shall work under the following guidelines:

  • The MAP for all subject Arecont Vision products shall be no less than 80% of price listed on Arecont Vision Official MSRP list. MAP pricing is established by Arecont Vision for specific Arecont Vision products and may be adjusted by Arecont Vision at its sole discretion.

  • The MAP policy applies to all advertisements of subject Arecont Vision products in any and all media, including, without limitation, flyers, posters, coupons, mailers, inserts, newspapers, magazines, catalogs, mail order catalogs, Internet or similar electronic media, television, radio, and public signage. The MAP policy is not applicable to any in-store advertising.

  • MAP applies only to advertised prices and does not apply to the price at which the products are actually sold or offered for sale to an individual client within the dealer’s retail location or over the telephone.

  • MAP does not establish maximum advertised prices. All dealers and distributors may offer Arecont Vision products at any price in excess of the MAP established for such product.

  • Arecont Vision’s MAP policy does not in any way limit the ability of any dealer to advertise that “they have the lowest prices” or, they “will meet or beat any competitors price”, that consumers should “call for a price” or phrases of similar import as long as the price advertised for the products is not less than MAP.

  • From time to time Arecont Vision may discontinue models or engage in promotions with respect to certain products. In such events, Arecont Vision reserves the right to modify or suspend the MAP with respect to the affected products.

  • IMPORTANT: Please recognize the consequences of violating this MAP Policy are significant. In the event of a violation, the dealer or distributor will lose authorization to purchase the product depicted in the violating advertisement. Arecont Vision will not provide prior notice or issue warnings before taking any action under this policy.

This MAP policy has been established by Arecont Vision to help ensure the legacy of Arecont Vision as a top producer of high performance, high quality, megapixel cameras and to protect the reputation of its name and products. The MAP policy is also designed to ensure dealers and distributors have the incentive to invest resources into services for development of Arecont Vision customers. Arecont Vision reserves the right to modify or suspend this MAP policy upon written notice to the dealers and distributors.